Which of the following statements represents a key consideration in internal marketing?

Question

Which of the following statements represents a key consideration in internal marketing?​

Quizplus · Accepted Answer

Internal marketing is focused on treating employees as internal customers and ensuring their satisfaction. This is important as satisfied employees are more likely to deliver quality customer service and contribute to customer satisfaction. Hence, employee satisfaction is critical in internal marketing. Option A is incorrect as internal marketing is not limited to customers who work for the firm. Option C is partially correct but not the key consideration. Option D is incorrect as internal customer satisfaction is directly related to customer satisfaction. Option E is incorrect as employee retention is often a key focus in internal marketing.

Which of the Following Statements Represents a Key Consideration in Internal