_____ marketing is the development,growth,and maintenance of cost-effective,high-value associations with individual customers,suppliers,and other partners over time.
A)Relationship
B)Transaction-based
C)Substitutive
D)Associative

Question

Quizplus · Accepted Answer

The description fits that of relationship marketing, as it emphasizes on building long-term relationships with customers and other partners. The other options do not include the aspect of building and maintaining relationships over time.

_____ Marketing Is the Development,growth,and Maintenance of Cost-Effective,high-Value Associations with Individual