Match each item with the correct statement below.
-_____ focuses on a company's best customers with the goal of increasing their motivation to buy even more of the same or other products from the seller by rewarding them with cash,rebates,or other premiums.
A)strategic alliance
B)relationship marketing
C)cobranding
D)frequency marketing
E)value chain
F)database marketing
G)exponential smoothing
H)customer relationship management
I)trend analysis
J)internal customers
K)comarketing
L)quick-response merchandising
M)affinity program
N)lifetime value of a customer
O)Delphi technique
P)national account selling
Q)transaction-based marketing
R)customer churn
S)buzz marketing
T)grassroots marketing

Question

Quizplus · Accepted Answer

Frequency marketing focuses on increasing the motivation of a company's best customers to buy more through rewards such as cash, rebates, or premiums.

Answer: B 
 Relationship marketing focuses on building long-term relationships with customers to increase loyalty and retention.

Answer: M 
 Affinity programs are designed to strengthen the relationship between a company and its customers by offering rewards and incentives based on the customer's past behavior.

Answer: H 
 Customer relationship management (CRM) is a process that focuses on building and maintaining relationships with customers through personalized communication, customer service, and other strategies.

Answer: N 
 Lifetime value of a customer refers to the total amount of revenue a customer is expected to generate for a company over their lifetime as a customer.

Answer: Q 
 Transaction-based marketing is focused on driving immediate sales through tactics such as discounts, limited-time offers, and other deals.

Answer: R 
 Customer churn refers to the rate at which customers stop doing business with a company or switch to a competitor.

Match Each Item with the Correct Statement Below