The management at Bubblez,a beverage manufacturer,is deciding on whether to buy a purification plant and a bottling unit.Using the business products classification system,which of the following is most likely to be true of the management's decision?

Question

Quizplus · Accepted Answer

According to the business products classification system, industrial goods (such as purification plants and bottling units) are purchased based on factors such as quality, reliability, durability, and technical service. Price may also be a factor but is unlikely to be the sole deciding factor. The purchase decision is likely to involve significant planning and research to ensure that the chosen products meet the company's specific requirements. The purchase frequency of such products is typically low, so the decision is unlikely to be made quickly. Therefore, the most likely factor to influence the management's decision is the quality of the product.

The Management at Bubblez,a Beverage Manufacturer,is Deciding on Whether to Buy