A firm is most likely to opt for a family brand to market its products when the products are:
A)sold only to a single large retail chain to protect the manufacturer's reputation.
B)sufficiently different so as not to compete directly with each other.
C)sold in different geographic markets.
D)similar in quality and are closely related to one another.

Question

Quizplus · Accepted Answer

When products are similar in quality and closely related to one another, using a family brand creates a sense of unity and coherence among the products. This can make it easier for consumers to recognize and remember the brand, and can also help to establish a strong reputation for the family brand.

A Firm Is Most Likely to Opt for a Family