Jose is an avid runner and is training for his first marathon.He has several different brands of running shoes but his favorites are Asics because they are lightweight and also support his feet.He's going to purchase another pair for his training and decides that from now on,he will only purchase the Asics brand.Which level of brand loyalty is best described by this example?
A)brand insistence
B)brand recognition
C)brand persistence
D)brand preference

Question

Jose is an avid runner and is training for his first marathon.He has several different brands of running shoes but his favorites are Asics because they are lightweight and also support his feet.He's going to purchase another pair for his training and decides that from now on,he will only purchase the Asics brand.Which level of brand loyalty is best described by this example?​
A)​brand insistence
B)​brand recognition
C)​brand persistence
D)​brand preference

Quizplus · Accepted Answer

Brand insistence is the highest level of brand loyalty where the customer will only purchase one particular brand and will not even consider any other alternatives. Jose's decision to only purchase Asics for his training shoes indicates brand insistence.

Jose Is an Avid Runner and Is Training for His