Your company recently released an ad campaign to promote its new tablet.Shortly thereafter,your company publishes a series of blogs and articles about the product and sets up hotlines so people can call in to find out more information about the product and its release date.At which stage of the adoption process are consumers operating?
A)trial
B)interest
C)evaluation
D)awareness
E)adoption

Question

Your company recently released an ad campaign to promote its new tablet.Shortly thereafter,your company publishes a series of blogs and articles about the product and sets up hotlines so people can call in to find out more information about the product and its release date.At which stage of the adoption process are consumers operating?​
A)​trial
B)​interest
C)​evaluation
D)​awareness
E)​adoption

Quizplus · Accepted Answer

The interest stage is when consumers seek more information about the product after becoming aware of it, which aligns with the company's actions of publishing blogs and setting up hotlines.

Your Company Recently Released an Ad Campaign to Promote Its