Match each item with the correct statement below.
-A(n)_____ is characterized by plain labels and no advertising.
A)trade dress
B)brand preference
C)brand insistence
D)generic product
E)family brand
F)brand equity
G)product diversification
H)trademark
I)brand extension
J)consumer innovator
K)brand name
L)private brand
M)brand manager
N)universal product code (UPC)
O)cannibalization
P)product liability
Q)captive brand
R)brand mark
S)line extension
T)label

Question

Quizplus · Accepted Answer

A generic product is characterized by plain labels and no advertising.

Answer: T
 A label is the piece of paper, metal, or other material that contains information about the product, including its name, contents, and instructions for use.

Answer: L
 A private brand is a brand owned by a specific retailer or distributor and is used only on the products that they sell.

Answer: H
 A trademark is a legal symbol, name, or phrase that represents a specific company or product and is used to prevent other companies from using it.

Answer: N
 A universal product code (UPC) is a unique identifier assigned to a product that can be scanned at the point of sale.

Answer: R
 A brand mark is a visual symbol or design that represents a company or product and is used to enhance brand recognition.

Answer: M
 A brand manager is responsible for overseeing the development and implementation of a company's brand strategy.

Answer: S
 A line extension is the introduction of a new product that is similar to an existing product in a company's product line.

Answer: I
 Brand extension is the use of an existing brand name or symbol on a new product or in a new market.

Answer: G
 Product diversification is the process of expanding a company's product line to include new products or product categories.

Answer: O
 Cannibalization occurs when the sales of a new product reduce the sales of an existing product in a company's product line.

Answer: P
 Product liability is the legal responsibility of a company for injuries or damages caused by a defective product.

Answer: A
 Trade dress refers to the visual appearance of a product, including its packaging, shape, and color scheme.

Answer: B
 Brand preference occurs when a customer chooses a particular brand over another brand based on personal preferences or experiences.

Answer: C
 Brand insistence occurs when a customer will only purchase a specific brand and will not consider any other options.

Answer: E
 A family brand is a brand that is used on multiple products or product lines within a company's product line.

Match Each Item with the Correct Statement Below