A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n)_____ marketing system.

Question

Quizplus · Accepted Answer

An administered marketing system is one in which a dominant firm or member exercises control over the other members or channels. This coordination is achieved through informal means, such as trust or tradition, rather than through formal contracts. Therefore, an administered VMS is the best choice for this scenario.

A VMS That Achieves Channel Coordination When a Dominant Channel