Walmart is the largest retailer in the world and is known for being very demanding with its suppliers.Walmart exerts control over its suppliers due to its large size and buying capacity and manufacturers often acquiesce to the demands made by Walmart.Walmart is an example of a channel _______.

Question

​Walmart is the largest retailer in the world and is known for being very demanding with its suppliers.Walmart exerts control over its suppliers due to its large size and buying capacity and manufacturers often acquiesce to the demands made by Walmart.Walmart is an example of a channel _______.

Quizplus · Accepted Answer

A channel captain (or channel leader) is a member of a distribution channel who has significant power and control over the channel activities. As the largest retailer in the world, Walmart holds a significant position in its distribution channel, and it exerts control over its suppliers, making it a channel captain. The other choices, intermediary and sponsor, are not accurate descriptions of Walmart's role in the distribution channel.

​Walmart Is the Largest Retailer in the World and Is

Walmart Is the Largest Retailer in the World and Is