Brighton Jewelry is a manufacturer of fashionable jewelry and accessories for women such as wallets,purses,and belts.Their products are sold in specialty retail outlets as well as Brighton's own specialty stores which feature all of its products.By operating and managing their own retail outlets,Brighton is using _____ integration.

Question

Brighton ​Jewelry is a manufacturer of fashionable jewelry and accessories for women such as wallets,purses,and belts.Their products are sold in specialty retail outlets as well as Brighton's own specialty stores which feature all of its products.By operating and managing their own retail outlets,Brighton is using _____ integration.

Quizplus · Accepted Answer

Forward integration involves a company controlling the distribution and selling of its products through its own retail outlets. Brighton Jewelry is using forward integration as they are managing and operating their own specialty stores to sell their products.

Brighton ​Jewelry Is a Manufacturer of Fashionable Jewelry and Accessories

Brighton Jewelry Is a Manufacturer of Fashionable Jewelry and Accessories