Frito Lay is owned by Pepsi and has a variety of billion dollar brands such as Doritos,Cheetos,Lays,and Ruffles. These famous snack brands are available in a wide variety of sizes at almost every store location and vending center - from gas stations,to dollar stores,grocery stores,drug stores and super centers.Which level of distribution intensity does Frito Lay utilize?

Question

Frito Lay is owned by Pepsi and has a variety of billion dollar brands such as Doritos,Cheetos,Lays,and Ruffles.​ These famous snack brands are available in a wide variety of sizes at almost every store location and vending center - from gas stations,to dollar stores,grocery stores,drug stores and super centers.Which level of distribution intensity does Frito Lay utilize?

Quizplus · Accepted Answer

Frito Lay's products are widely available in various types of stores and vending centers, indicating an intensive distribution strategy aimed at maximizing their reach and sales potential.

Frito Lay Is Owned by Pepsi and Has a Variety