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Most Consumers Purchase Products from Retailers,but a Marketer Considers Many

Question 127

Multiple Choice

Most consumers purchase products from retailers,but a marketer considers many factors when deciding which marketing channel to use.Which statement below identifies the four major factors in selecting a marketing channel? ​


A) ​Product marketing decisions are based on the combined income level of the targeted consumer household.
B) ​Product marketing decisions are based on the competition's incursion into an organization's market share.
C) ​Product marketing decisions are based on the marketplace, the product, the organization itself, and the competition.
D) ​Product marketing decisions are based on the type of product offered.
E) ​Product marketing decisions are based on whether an organization operates domestically or internationally.

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