Sherwin-Williams sells the paint it manufactures through its company-owned retail paint stores.The company operates its entire marketing channel.The marketing system used by Sherwin-Williams is a(n)_____ marketing system.

Question

Quizplus · Accepted Answer

Sherwin-Williams operates its entire marketing channel, indicating that it owns and operates its distribution network. This is a characteristic of a corporate marketing system.

Sherwin-Williams Sells the Paint It Manufactures Through Its Company-Owned Retail