When choosing a distribution strategy,manufacturers also focus on developing and maintaining relationships with those in their marketing channels.What is this concept called? Select the best answer from the choices below.

Question

When choosing a distribution strategy,manufacturers also focus on developing and maintaining relationships with those in their marketing channels.What is this concept called? Select the best answer from the choices below.​

Quizplus · Accepted Answer

The concept referred to in the question is channel management, which involves developing and maintaining relationships with intermediaries in the distribution channel. This includes activities such as selecting channel members, motivating and coordinating them, and evaluating their performance.

When Choosing a Distribution Strategy,manufacturers Also Focus on Developing and Maintaining