Which of the following marketing intermediaries will most economically cover the markets for products sold in small units?

Question

Quizplus · Accepted Answer

Merchant wholesalers are better suited for covering the markets for products sold in small units as they provide a full range of services including storage, transportation, and financing at a lower cost than other intermediaries. Manufacturer's representatives, brokers, and drop shippers usually deal with large-scale orders and may not be cost-effective for handling small units.

Which of the Following Marketing Intermediaries Will Most Economically Cover