The dominant and controlling member of a marketing channel is known as a:

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The dominant and controlling member of a marketing channel is known as a channel captain. The channel captain is responsible for coordinating the activities of other members of the channel and ensuring that the channel functions effectively. The channel captain is typically the member of the channel with the greatest power and influence, often because of their market share, financial resources, or other factors that allow them to exert control over the other members.

The Dominant and Controlling Member of a Marketing Channel Is