The strategy of category management is used by retailers to:

Question

Quizplus · Accepted Answer

Category management helps retailers to improve their product group performance through coordinated buying, merchandising, and pricing. It involves analyzing the category as a whole and treating it as a strategic business unit, which helps to increase sales and profit margins. While seeking pricing and promotional concessions from manufacturers may be a part of the process, it is not the primary goal of category management. Attracting consumers and decreasing inventory turnover are also potential benefits, but not the main objective.

The Strategy of Category Management Is Used by Retailers To