You represent a group of investors who are interested in entering the retail business.Many of these investors have significant past experience working with retailers,and they realize that the retail world is very competitive.They are also aware of the high failure rate for startups in this industry,so they ask you to recommend a retail strategy that could minimize potential losses by meeting the following criteria:
Overall operating expenses would be low.
No traditional storefront or personal selling would be necessary.
Minimal customer service would have to be provided.
Customers would be able to place orders via the Internet,telephone,or mail.
Based on the investors' preferences,which retail strategy would you recommend?

Question

You represent a group of investors who are interested in entering the retail business.Many of these investors have significant past experience working with retailers,and they realize that the retail world is very competitive.They are also aware of the high failure rate for startups in this industry,so they ask you to recommend a retail strategy that could minimize potential losses by meeting the following criteria: ​
Overall operating expenses would be low.
No traditional storefront or personal selling would be necessary.
Minimal customer service would have to be provided.
Customers would be able to place orders via the Internet,telephone,or mail.
Based on the investors' preferences,which retail strategy would you recommend?​

Quizplus · Accepted Answer

Catalog marketing meets all of the criteria listed by the investors. It does not require a traditional storefront or personal selling, minimal customer service is required, and customers can place orders through various channels including the Internet, telephone, or mail. It also has lower operating expenses compared to other retail strategies such as brick-and-mortar stores or telemarketing. Catalog marketing allows customers to browse and purchase products at their own convenience, making it a cost-effective and efficient way to sell products.

You Represent a Group of Investors Who Are Interested in Entering