The distinctions between the types of retailers and the merchandise they offer are getting blurred because of:

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Retail convergence is the merging of different retail formats and merchandise offerings, which is causing the distinctions between the types of retailers and merchandise they offer to become blurred. Direct selling and home selling are specific types of retailing, while mass merchandising is a strategy used by retailers to offer a wide range of products at low prices. None of these factors alone is causing the blurring of distinctions between retailers and merchandise offerings.

The Distinctions Between the Types of Retailers and the Merchandise