The strategy of convincing a customer to buy a higher-priced item than he or she had originally intended is called:

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Selling up refers to the strategy of encouraging customers to spend more than they initially intended by buying a higher-priced item. This can be achieved through various tactics, such as highlighting the benefits of the more expensive product, emphasizing its superior features or positioning it as a premium option that provides better value for money. Cross-selling, on the other hand, involves suggesting complementary or related products to customers, while value-added selling focuses on emphasizing the additional benefits a product provides beyond its core features. Bait-and-switch selling is an unethical practice of luring customers with an attractive offer only to upsell them on a different, more expensive product.

The Strategy of Convincing a Customer to Buy a Higher-Priced