An IMC strategy helps marketers create a unified personality for the product or brand by choosing the right elements from the promotional mix to send the message.

Question

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An IMC (Integrated Marketing Communications) strategy aims to achieve consistency in messaging by integrating different communication channels such as advertising, sales promotion, public relations, personal selling, and direct marketing. By selecting the right elements from the promotional mix, marketers can create a unified and coherent personality or image for the product or brand. Therefore, the statement is true.

An IMC Strategy Helps Marketers Create a Unified Personality for the Product