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You Work for a Cell Phone Company,and for the Last

Question 140

Multiple Choice

You work for a cell phone company,and for the last three years,the Elixir has been performing well.Many times,your marketing team has been able to revive the product and increase consumer demand.This time around,you are hesitant to invest any more resources into marketing the phone; however,you see some value in at least developing a campaign that reflects reminder advertising. ​
​At which stage in the product life cycle is the Elixir?


A) ​decline stage
B) ​growth stage
C) ​concept stage
D) ​maturity stage
E) ​introductory stage

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