Delite,a food and beverage company,is launching a new line of frozen food.The marketing department at Delite wants to develop an IMC strategy for the product launch.Which of the following should be the first step taken by the marketing department in order to develop an effective IMC strategy?

Question

Quizplus · Accepted Answer

The first step in developing an effective IMC strategy is to identify the wants and needs of the target consumers. This will help in creating appropriate messages and selecting the right communication channels to reach the target audience. Designing ads, establishing product superiority, and allocating promotional mix come at later stages in the IMC process.

Delite,a Food and Beverage Company,is Launching a New Line of Frozen