Which of the following is a method of testing alternate ads by dividing a cable TV audience or a publication's subscribers in two,using two different ads,and then evaluating the relative effectiveness of each?

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Split run testing is the method of testing alternate ads by dividing a cable TV audience or a publication's subscribers in two, using two different ads, and then evaluating the relative effectiveness of each. Zapping refers to the practice of changing channels during commercial breaks. Crowdsourcing is the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid. Unaided recall test is a market research technique used to measure how well consumers remember a brand or product without being prompted.

Which of the Following Is a Method of Testing Alternate