Which of the following is true of celebrity testimonials?

Question

Quizplus · Accepted Answer

The most effective celebrity testimonial ads are those that create a strong link between the celebrity and the product or service being advertised. This helps to establish credibility and create a positive association in the minds of consumers. Using the most popular celebrity may not always be the most effective approach, as credibility and relevance are more important factors. The number of products endorsed by a celebrity may also not be a reliable indicator of their effectiveness as a message source. Celebrity testimonials can be effective in a variety of media, including print, TV, and online.

Which of the Following Is True of Celebrity Testimonials