Costco utilizes a bi-weekly mailing to communicate with its members about special purchases and featured products.Recently,its mailer featured an HP printer with a coupon to receive a $50 rebate.HP negotiated a special discount on the printers with Costco and also paid a portion of the mailing cost which featured the printer.This is an example of _____ advertising.

Question

Costco utilizes a bi-weekly mailing to communicate with its members about special purchases and featured products.Recently,its mailer featured an HP printer with a coupon to receive a $50 rebate.HP negotiated a special discount on the printers with Costco and also paid a portion of the mailing cost which featured the printer.This is an example of _____ advertising.​

Quizplus · Accepted Answer

The scenario described is an example of cooperative advertising, which involves two or more companies sharing the cost and production of an advertisement to promote a product or service. In this case, Costco and HP partnered to promote the HP printer, with HP providing a discount and contributing to the mailer cost.

Costco Utilizes a Bi-Weekly Mailing to Communicate with Its Members