Companies who use exaggerated claims of a product's superiority or the use of subjective or vague statements that may not be literally true are using _____.

Question

Companies who use exaggerated claims of a product's superiority or the use of subjective or vague statements that may not be literally true are using _____.​

Quizplus · Accepted Answer

Puffery refers to the use of exaggerated or subjective statements that are not meant to be taken literally but are used to promote a product or service. It is a common advertising tactic that is generally considered to be legal and ethical as long as the claims made are not fraudulent or deceptive. Candor refers to honesty and openness in communication, which would be the opposite of using puffery. Deception refers to intentionally misleading or tricking someone, which could be a result of using puffery if the claims are not clear or truthful. Poetic license refers to the freedom that artists or writers have to use creative or unconventional language or imagery, which is not necessarily applicable to advertising.

Companies Who Use Exaggerated Claims of a Product's Superiority or the Use