The image of the petroleum firm BP Global was badly hurt by its involvement in the 2010 Gulf of Mexico oil spill.To help repair the damage,BP has run ads promoting its efforts to clean up the environment.This is the type of advertising known as _____ advertising.

Question

​The image of the petroleum firm BP Global was badly hurt by its involvement in the 2010 Gulf of Mexico oil spill.To help repair the damage,BP has run ads promoting its efforts to clean up the environment.This is the type of advertising known as _____ advertising.

Quizplus · Accepted Answer

Institutional advertising is used to improve a company's image rather than promote a specific product, which is what BP is doing by promoting its environmental cleanup efforts.

​The Image of the Petroleum Firm BP Global Was Badly

The Image of the Petroleum Firm BP Global Was Badly