Which of the following factors will increase the importance of personal selling in the promotional mix?
A) Increasing emphasis on productivity
B) Lower priced products
C) Standardized products that are easy to understand
D) Transactions that seldom involve trade-ins
Correct Answer:
Verified
Q11: Taking steps to determine that a potential
Q20: A salesperson assigned to answer the telephone
Q22: A straight salary plan could reduce the
Q64: Prior to making the approach to a
Q67: A _ is a payment tied directly
Q77: Listening to customers and using problem-solving skills
Q78: Creative selling can generate buzz for a
Q79: Advertising specialties help reinforce previous or future
Q83: Personal selling is more costly and time
Q92: Sales promotion techniques were originally intended:
A) to
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