Carlos has always been interested in the medical profession and took advanced biology and human anatomy courses in college so he could pursue his dream of working in the medical device industry.He's now employed with Stryker who is a leading medical device company offering specialized products such as artificial joints and surgical tools.Carlos works in the orthopedics division and often demonstrates his company's products with surgeons in the operation room at hospitals and enjoys the opportunity to train physicians on new equipment or devices.Carlos has an office in his apartment and works with physicians,hospitals and medical offices in his 2-state territory.Stryker provides a company car,computer,and expense account so Carlos can minimize his out-of-pocket expenses when traveling to meet with prospects and customers.Which of the following sales channels is most appropriate to describe Carlos' position with Stryker?

Question

​Carlos has always been interested in the medical profession and took advanced biology and human anatomy courses in college so he could pursue his dream of working in the medical device industry.He's now employed with Stryker who is a leading medical device company offering specialized products such as artificial joints and surgical tools.Carlos works in the orthopedics division and often demonstrates his company's products with surgeons in the operation room at hospitals and enjoys the opportunity to train physicians on new equipment or devices.Carlos has an office in his apartment and works with physicians,hospitals and medical offices in his 2-state territory.Stryker provides a company car,computer,and expense account so Carlos can minimize his out-of-pocket expenses when traveling to meet with prospects and customers.Which of the following sales channels is most appropriate to describe Carlos' position with Stryker?

Quizplus · Accepted Answer

Carlos works in the orthopedics division of Stryker and frequently demonstrates the company's products in the operation room of hospitals, trains physicians on new equipment, and works with hospitals and medical offices in his 2-state territory. These activities require face-to-face interaction and are best described as field selling. The provision of a company car, computer, and expense account further supports this classification. Option B) over-the-counter selling refers to sales made in a retail setting, while option C) inside selling involves sales made remotely, such as through phone or email. Option D) outbound telemarketing involves making cold calls to generate leads and make sales, which is not applicable to Carlos' role at Stryker.

​Carlos Has Always Been Interested in the Medical Profession and Took

Carlos Has Always Been Interested in the Medical Profession and Took