A local eye doctor is seeking to expand its practice and entice new customers to visit for their annual eye exam and purchase glasses or contacts if prescribed.The office is offering 2 pairs of glasses for $69 with the goal of attracting a large number of new patients.What type of pricing objective is utilized by the office?
A)volume
B)profitability
C)prestige
D)meeting competition

Question

A local eye doctor is seeking to expand its practice and entice new customers to visit for their annual eye exam and purchase glasses or contacts if prescribed.The office is offering 2 pairs of glasses for $69 with the goal of attracting a large number of new patients.What type of pricing objective is utilized by the office?​
A)​volume
B)​profitability
C)​prestige
D)​meeting competition

Quizplus · Accepted Answer

The pricing objective utilized by the office is volume, since they are aiming to attract a large number of new patients by offering a discount for multiple glasses purchases.

A Local Eye Doctor Is Seeking to Expand Its Practice