Pricing objectives that seek sales maximization or achievement of a stated market share are examples of _____ objectives.
A)profitability
B)volume
C)meeting competition
D)prestige

Question

Quizplus · Accepted Answer

Pricing objectives that seek to maximize sales or achieve a certain market share fall under the volume objective category. Profitability objectives aim to generate a specific level of profit, meeting competition objectives prioritize matching competitor prices, and prestige objectives focus on positioning and perception of the product or brand.

Pricing Objectives That Seek Sales Maximization or Achievement of a Stated