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​Demand for the Hiking Sandals Marketed by the SoftShoe Company

Question 172

Multiple Choice

​Demand for the hiking sandals marketed by the SoftShoe Company is highly elastic.As a pricing strategy consultant,you have been hired to help the firm reduce this elasticity.Choose the recommendation you would be least likely to make.


A) ​Introduce a unique sandal that is custom-made for hikers with significant foot problems, like deformed toes or large bunions.
B) ​Promise to undercut the price of any comparable brand.
C) ​Market the sandal as a necessity for hikers.
D) ​Market the sandal as a prestigious luxury for hikers.
E) ​Increase the sandal's price.

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