Jim is the sales manager for a pharmaceutical firm.His boss has decided that Jim's team will need to earn their annual bonuses by achieving a 10 percent return on the company's investment in a blockbuster cold remedy.During a department meeting,Jim explains this target return in terms of the firm's overall pricing objectives.What is he most likely to say?
A) Target return is a way to ensure cost recovery.
B) Target return enables the firm to achieve competition objectives.
C) Target return enables the firm to achieve profitability objectives.
D) Target return is effective as an evaluation tool but is not intended to achieve pricing objectives.
E) Target return is a mathematical relationship, not a pricing tool.
Correct Answer:
Verified
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