Burlan Paints,manufacturer of paints for both interiors and exteriors,prices its products differently in various international markets to suit the requirements of local customers.Burlan Paints is implementing the _____ pricing strategy for pricing products.

Question

Quizplus · Accepted Answer

Burlan Paints' strategy of pricing its products differently in various international markets to suit the requirements of local customers is an example of market-differentiated pricing. This strategy involves adjusting prices to meet the specific demands of different markets. The company is responding to the different pricing sensitivities of customers in different markets, which is a central concept of this strategy.

Burlan Paints,manufacturer of Paints for Both Interiors and Exteriors,prices Its