Komatsu is a global firm known for its earth moving equipment utilized in construction.Since its products are sold around the globe,Komatsu has developed a unique approach to pricing where prices are set according to the market conditions within each geographic region.For example,an excavator might be significantly less expensive in India than in the United States in order to reflect the local marketplace conditions.What type of pricing strategy is Komatsu utilizing?

Question

Komatsu is a global firm known for its earth moving equipment utilized in construction.Since its products are sold around the globe,Komatsu has developed a unique approach to pricing where prices are set according to the market conditions within each geographic region.For example,an excavator might be significantly less expensive in India than in the United States in order to reflect the local marketplace conditions.What type of pricing strategy is Komatsu utilizing?​

Quizplus · Accepted Answer

Komatsu is utilizing a market-differentiated pricing strategy by setting prices according to the market conditions within each geographic region. This allows them to adapt to local marketplace conditions and ensure that their products are competitively priced in each region.

Komatsu Is a Global Firm Known for Its Earth Moving