Which of the following components of the marketing mix focuses on deciding the goods and services a firm should offer in order to meet the needs of its customers?
A)Product strategy
B)Distribution strategy
C)Promotional strategy
D)Pricing strategy

Question

Quizplus · Accepted Answer

Product strategy involves making decisions about the features, benefits, and branding of the products and services a company offers in order to satisfy customer needs and wants. The other options focus on distribution, promotion, and pricing, respectively.

Which of the Following Components of the Marketing Mix Focuses