Why do marketers in most industries have difficulty making estimates and predictions beyond five years?
A)Marketers rarely stay in the same job for more than five years.
B)There are many uncertainties in the marketplace.
C)The margin for error in long-term forecasting is very small.
D)The cost involved limits predictions beyond five years.

Question

Quizplus · Accepted Answer

There are many factors that can impact a marketplace over a longer period of time, such as economic shifts, changes in technology, and shifts in consumer behavior. These uncertainties make it difficult for marketers to accurately predict and estimate beyond a five-year timeframe.

Why Do Marketers in Most Industries Have Difficulty Making Estimates