Which of the following focuses on the environment in which the marketing plan is to be implemented?
A)Production plan
B)Competitive analysis
C)Mission statement
D)Executive summary

Question

Quizplus · Accepted Answer

Competitive analysis looks at the external environment, including competitors, market trends, and consumer behavior, which are all factors that can impact the implementation of a marketing plan. The production plan, mission statement, and executive summary are all important elements of a marketing plan, but do not specifically focus on the external environment.

Which of the Following Focuses on the Environment in Which