A mass media effects researcher might choose a survey approach if he or she has a desire to ______.

Question

Quizplus · Accepted Answer

A survey approach is best used for collecting information that applies to a large population. This method allows for a large sample size and can provide insights into the overall attitudes, behaviors, and opinions of a group. It is not the best method for trying to control variables, demonstrating cause-effect relationships, or observing people in tightly controlled situations or their own homes.

A Mass Media Effects Researcher Might Choose a Survey Approach