If you are trying to understand human behavior rather than explaining and predicting it, which approach to mass communication research would you take?

Question

Quizplus · Accepted Answer

A cultural approach to research focuses on understanding the meaning and significance of media messages and how they shape culture and society. This would be a better approach for understanding human behavior as it takes into account the cultural and societal factors that influence individuals' interpretation and reception of media messages. It is more concerned with exploring the processes of interpretation and meaning-making than with predicting or explaining behavior.

If You Are Trying to Understand Human Behavior Rather Than