Which of the following is not a common characteristic of private or proprietary mass media research?
A) It is more theoretical than applied.
B) It is generally conducted for a business, a corporation, or even a political campaign.
C) It relies on the scientific method to reach conclusions.
D) It tends to try to find answers to meet a real-life problem or need.
E) It could help create more effective advertising.
Correct Answer:
Verified
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