One key difference between content analysis and textual analysis is the greater emphasis on counting, measurement, and reliability in content analysis.

Question

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Content analysis involves systematic counting and measuring of different types of messages or content, and focuses on establishing reliability and validity in the analysis process. Textual analysis, on the other hand, may involve more qualitative or interpretive methods of analyzing texts, such as close reading and identifying themes or patterns.

One Key Difference Between Content Analysis and Textual Analysis Is