The minimal-effects model of mass media research holds that the media reinforce existing behaviors and attitudes rather than change them.

Question

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The minimal-effects model suggests that the media has a limited ability to alter audience attitudes and behaviors, and instead, it reinforces existing attitudes and behaviors. This model is contrasted with the powerful-effects model, which suggests that the media has a significant ability to directly influence audience attitudes and behaviors.

The Minimal-Effects Model of Mass Media Research Holds That the Media