Walter Lippmann's Public Opinion is considered by many academics to be "the founding book in American media studies."

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This statement is true. Walter Lippmann's Public Opinion, published in 1922, is considered a seminal work in the field of media studies, particularly in the United States. It introduced key concepts such as stereotype, the manufacture of consent, and the importance of media in shaping public opinion. Lippmann's ideas have had a lasting impact on the study of media and communication.

Walter Lippmann's Public Opinion Is Considered by Many Academics to Be