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Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-This line of research might help to calculate how many times a person watching an hour of prime-time television might see a violent act.

Question

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Content analysis is the research method that examines various forms of media content, including television shows, and can be used to quantify the frequency of certain types of messages or behaviors.

Answer: B
 The cultivation effect theory posits that heavy exposure to media content can shape a viewer's perceptions and beliefs about the world. This could be used to examine how exposure to violence on television affects viewers' perceptions of violence in society.

Answer: D
 In an experiment, researchers manipulate one or more variables to observe the impact on another variable. In this case, researchers could manipulate the amount of violent content viewers are exposed to and observe its effect on their perceptions or behaviors.

Note: While surveys could be used to gather data on viewers' perceptions of violence on television, they would not necessarily provide the specific calculations requested in the question. Agenda-setting theory, which proposes that the media can influence which topics the public considers important, would not be directly relevant to this question.

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