Question 1

Use the following to answer questions:
Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-This line of research might help to calculate how many times a person watching an hour of prime-time television might see a violent act.

Accepted Answer

Content analysis is the research method that examines various forms of media content, including television shows, and can be used to quantify the frequency of certain types of messages or behaviors.

Answer: B
 The cultivation effect theory posits that heavy exposure to media content can shape a viewer's perceptions and beliefs about the world. This could be used to examine how exposure to violence on television affects viewers' perceptions of violence in society.

Answer: D
 In an experiment, researchers manipulate one or more variables to observe the impact on another variable. In this case, researchers could manipulate the amount of violent content viewers are exposed to and observe its effect on their perceptions or behaviors.

Note: While surveys could be used to gather data on viewers' perceptions of violence on television, they would not necessarily provide the specific calculations requested in the question. Agenda-setting theory, which proposes that the media can influence which topics the public considers important, would not be directly relevant to this question.

Question 2

Use the following to answer questions:
Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-In this method, researchers systematically code and measure media content.

Accepted Answer

Content analysis is the method in which researchers systematically code and measure media content. The other methods - agenda-setting, cultivation effect, experiment, and survey - do not involve systematic coding and measurement of media content.

Question 3

What is the spiral of silence? In what kinds of circumstances might the theorized effects not occur?

Accepted Answer

The answer of What is the spiral of silence? In...

Question 4

In media research, the ________________________ is the idea that heavy television viewing leads individuals to perceive reality in ways that are consistent with the portrayals they see on television.

Accepted Answer

The answer of In media research, the ________________________ is the...

Question 5

In media research, the ________________________ studies approach tries to understand how the media and culture are tied to the actual patterns of communication used in daily life.

Accepted Answer

The answer of In media research, the ________________________ studies approach...

Question 6

________________________ theory is a theory within media effects research that suggests a link between the mass media and behavior.

Accepted Answer

The answer of ________________________ theory is a theory within media...

Question 7

In media research, an area that focuses on media ownership and what that might mean for the messages distributed to the public is called ________________________.

Accepted Answer

The answer of In media research, an area that focuses...

Question 8

Use the following to answer questions:
Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-This line of research suggests that heavy viewers of television are more likely than light viewers to perceive reality in ways that are more consistent with "TV reality."

Accepted Answer

The description matches the cultivation effect research method, which suggests that heavy viewers of television are more likely than light viewers to perceive reality in ways that are more consistent with "TV reality."

Question 9

________________________ is a media research argument that says that when the mass media pay attention to particular events or issues, they determine the major topics of discussion for individuals and society.

Accepted Answer

The answer of ________________________ is a media research argument that...

Question 10

Explain the process of social learning theory as it relates to media violence and aggression.Conversely, provide an example that suggests there isn't a social learning link between media violence and aggression.

Accepted Answer

The answer of Explain the process of social learning theory...

Question 11

Use the following to answer questions:
Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-This kind of research method reveals correlations between two variables.

Accepted Answer

Surveys are commonly used to reveal correlations between two variables by collecting data from a sample of the population and analyzing the relationships between different variables.

Question 12

Name (and briefly explain) two major study conclusions used to discount the magic bullet, or hypodermic-needle, theory.

Accepted Answer

The answer of Name (and briefly explain) two major study...

Question 13

Use the following to answer questions:
Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-The results of this kind of research method are usually generalizable to a larger population.

Accepted Answer

Surveys are designed to collect data from a sample that can be generalized to a larger population, making them suitable for obtaining broad insights that can apply beyond the specific individuals surveyed.

Question 14

What are agenda-setting and the cultivation effect?

Accepted Answer

The answer of What are agenda-setting and the cultivation effect?...

Question 15

Use the following to answer questions:
Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-This line of research has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about.

Accepted Answer

The description is referring to agenda-setting research, which explores the extent to which the media influences what topics people consider important or worthy of discussion. The research has generally found that the media does not necessarily influence people's opinions or attitudes about a particular issue, but instead influences which issues people think are important.

Question 16

Use the following to answer questions:
Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-This kind of research method employs a control group for comparison.

Accepted Answer

The experiment is the research method that employs a control group for comparison. In an experiment, researchers manipulate an independent variable to observe its effect on a dependent variable while controlling for other variables.

Answer: A, B, C, E 
 The remaining research methods (agenda-setting, cultivation effect, content analysis, and survey) do not necessarily employ a control group for comparison.

- Agenda-setting: the study of how media coverage shapes public opinion and the issues that people consider important.
- Cultivation effect: the theory that exposure to media over time can shape a person's perception of reality.
- Content analysis: the systematic examination of media content and its categories and attributes.
- Survey: a research method that involves gathering data through self-reported responses from a sample of people.

Question 17

How does a cultural studies approach to media research differ from an experimental, scientific approach?

Accepted Answer

The answer of How does a cultural studies approach to...

Question 18

What problems do academic studies, including cultural research, face? How have academics tried to solve these problems?

Accepted Answer

The answer of What problems do academic studies, including cultural...

Question 19

When studying media effects, which kinds of issues should you look at?

Accepted Answer

The answer of When studying media effects, which kinds of...

Question 20

What are pseudo-polls? Why are they used?

Accepted Answer

The answer of What are pseudo-polls? Why are they used?...

Quiz 15: Media Effects and Cultural Approaches to Research

Use the following to answer questions: Matching Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all. -In this method, researchers systematically code and measure media content.