Simple summated scales consisting of five-point, bipolar response ranging from strongly agree to strongly disagree describe:
A) Thurstone scales
B) Likert scales
C) Guttman scales
D) Semantic Differential scales

Question

Quizplus · Accepted Answer

Simple summated scales consisting of five-point, bipolar responses ranging from strongly agree to strongly disagree describe Likert scales. Thurstone scales use a different approach, utilizing a forced choice method with a range of statements. Guttman scales measure the intensity of agreement with a series of statements, while Semantic Differential scales measure the connotative meanings of concepts.

Simple Summated Scales Consisting of Five-Point, Bipolar Response Ranging from Strongly