Bait and switch is a sales tactic where customers are lured in with an advertised product at a low price, and then are either told that the product is no longer available or pressured into purchasing a more expensive product. This is a deceptive practice that is regulated by the Federal Trade Commission (FTC) in the United States.

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Bait and Switch

Question 82

Multiple Choice

Bait and switch:

A) is a sales tactic of advertising a cheaper product in order to get a customer in to buy a more expensive product.
B) is not based on ad content.
C) is not regulated by the FTC.
D) none of the above

Correct Answer: